Good and bad web advertising
by Giles Turnbull
A month or so ago there was a discussion on the Underscore mailing list about the evils (or otherwise) of web advertising.
I chimed in with some thoughts that have been bubbling in my head for a while now, which relate to online journalism and its relationship to online advertising:
Print media is – has always been – built this way: the advertisers get
*first priority* over the *physical space* available in the newspaper. The ads get booked in advance. *Then* the copy from the journalists gets fitted *around* them … Online media *does not face the same constraints*.
My point, in short, was this: in the old days, print ads ruled newspapers, and dictated how much content there would be and where it would be positioned. Online, things are reversed and ads have to be subservient to content. Those that are tend to work. Those that aren’t are incredibly irritating and just end up annoying people.